Strong words from P&G China on digital transparency | New leaders for R/GA Shanghai

Plus: How the industry treats older people, Facebook's questionable stats, Zenith's latest forecast

View in web browser   Monday, 11 September, 2017 R/GA Shanghai hires new MD and ECD after leadership hiatus Jenny Chan 陳詠欣 The two key appointments are Sook Ping Chow and Terence Leong.   P&G's Xu echoes Pritchard's stern criticism of digital ad trade Jenny Chan 陳詠欣 For the first time, P&G's China brand guardian openly expresses an unsparing attitude toward the opaque market.   Premium "When people get older, we tend to push them out" Olivia Parker The industry’s obsession with youth is as pronounced in Asia-Pacific as anywhere, and it’s doing everyone a disservice.     Facebook faces fresh controversy over young audience numbers Jeremy Lee Facebook has been accused of telling advertisers that they can reach millions of young audiences that do not exist.   A tale of two Asias in Zenith's adspend forecast Matthew Miller TOP OF THE CHARTS: The company's latest forecast predicts healthy growth for "fast-track Asia", but tepid results for the more mature markets.   Qualtrics names Singapore as Southeast Asia HQ Babar Khan Javed Injecting upwards of US$2.5 million into its Southeast Asia market domination plans, the software business intends to triple its customer base by 2020.   Editor's Picks Women to Watch 2017: Anita Munro Learn about the achievements of Anita Munro, head of trading for APAC with Maxus in Singapore, and the other 39 members of the 2017 Women to Watch.   KFC buckets break ice for multi-ethnic Malaysians Soon Chen Kang 江欣珍 Two National Day campaigns from Naga DDB Tribal lean on the diverse ethnic backgrounds of Malaysians.   Palindromic pandemonium New in our reporters notebook of oddities: Mindshare blows our mind with a high-concept explanation of a new brand name.   Ads ask Australia to 'get it done' on marriage equality Matthew Miller Simple, positive campaign appeals to fairness in urging Australians to vote 'yes' in the upcoming postal survey.   Events Media360 Indonesia Sep 14, 2017 Shangri-La Hotel, Jakarta   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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