New China leaders at McCann | Fear and density: Why HK still lags in digital

Plus: Belief-driven buyers beg questions for agencies, get your AI terms straight, Fox rebrands StarWorld

View in web browser   Thursday, 07 September, 2017 'If it ain't broke...': Why HK's digital ad scene lags Jenny Chan 陳詠欣 A culture of 'being obedient to your boss', fear and complacency are fundamental barriers, according to a new report from the HKDMA and PwC.   Joint CEOs to succeed Jesse Lin at McCann Worldgroup Greater China Jenny Chan 陳詠欣 The co-CEOs, from McCann China and MRM//McCann China, will be promoted at the end of the year.   Rise of 'belief-driven buyers' raises questions for agencies David Blecken Who decides what a brand should stand for?     Fox channel StarWorld to relaunch as Fox Life Olivia Parker The channel will deliver a mix of globally and locally produced shows targeting a broader cross-section of women.   From AI to Z-scores: What marketers should know about artificial intelligence Olivier Maugain, Wang Lu The term AI, if misinterpreted, may lead to overhype similar to the dot-com era. Wang Lu and Olivier Maugain of Publicis Media equip you with some AI and machine-learning fundamentals.   'NewCo' no more Gideon Spanier Taken from the name of MEC's content division, Wavemaker is "a real word" that's "memorable" and in abbreviated form "reflects the agency's heritage" as part of WPP and its media-buying arm, GroupM.   Briefs: Fox Networks Group Asia names CTO Read about the appointment of Mike Whittaker, and all the rest of the week's people moves and business wins.   Editor's Picks Serge good, surge bad: Cab company targets Uber Ad Nut Cheeky campaign for 13Cabs by Thinkerbell focuses on fair pricing.   Women to Watch 2017: Cassie Ng Si Hui Learn about the achievements of Cassie Ng Si Hui, digital art director with Y&R in Malaysia, and the other 39 members of the 2017 Women to Watch.   Premium Localise but stay true Mason Lin Two decades after the Handover, Mainland China and Hong Kong still call for distinct approaches.   Best places to work: Reload Shanghai Staff Reporters Reload's Shanghai office feels more like a theme park.   Last chance! 40 Under 40 nominations close Friday Get your entries in now because the nomination deadline, which has already been extended, is this Friday at 11:59 pm (HK/SG).   Events Media360 Indonesia Sep 14, 2017 Shangri-La Hotel, Jakarta   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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