iOS 11's impact on DSPs | McLaren on Singapore F1, e-games

Plus: Outrageous stereotypes of older workers, the last week's highs and lows, who's the world's best marketer?

View in web browser   Monday, 18 September, 2017 How an Apple update devalues DSPs Babar Khan Javed An upcoming update in iOS 11 will give users a clean slate as far as cookies are concerned. That's bad news for advertisers and demand-side platforms.   Singapore F1 renewal crucial for sport and brands: McLaren Faaez Samadi Zak Brown said continuing the Grand Prix is mutually beneficial for all parties, and for the growth of the sport in Asia.   Premium The old refrain: stereotypes about ageing employees Robert Sawatzky Are older workers really as technologically inept and resistant to change as they're made out to be?     Watch: First episode of Campaign's new weekly show Live on Facebook Friday afternoon, our editors debuted a new weekly, rapid-fire rundown.   CASE STUDY: How Circles.Life got Singapore to consider a new telco Faaez Samadi Circles.Life worked with VML to launch a 'daring' campaign that challenged consumers to question their existing mobile-data plans and their relationships with the established telcos.   The digital ad era comes to an end Michael Rich To get the best value from advertising, brands must look beyond plugging money blindly into a narrow digital advertising strategy.   DAN's The Story Lab appoints new APAC president Movers: Read about Donovan Castillo-Mohlman's new role, plus news on OMG, Kingdom Digital, Sime Darby and more.   Editor's Picks Are you the world's best marketer? Omar Oakes The World Federation of Advertisers, in partnership with Campaign, is on the hunt for the world's top marketer.   Eye on Events: YouTube pool party, Singapore Staff Reporters YouTube's party at the All That Matters conference in Singapore was an inflatable-heavy affair.   Best places to work: WhiteGrey Sydney Staff Reporters The WhiteGrey Sydney office signals the merging of two agencies   Women to Watch 2017: Emily Lim Learn about the achievements of Emily Lim, managing director with Lion & Lion in Malaysia, and the other 39 members of the 2017 Women to Watch.   China's luxury car market: Second-tier brands gain ground Qin Qian Everyone has done well. Second-tier brands have done better. Cadillac, for example, reported a 71-percent sales increase, and Lincoln 97 percent.   Events Tangrams Effectiveness Sep 27 - 29, 2017 Suntec Convention Centre   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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