How Samsung is marketing the Note 8 | Content marketing in China | OpenDNA claims better targeting

Plus: Video adspend data, Dmexco news, work from KFC, audio brand signatures, more

View in web browser   Thursday, 14 September, 2017 Samsung Note 8 targets young and business users Olivia Parker With the new phone available in Hong Kong and Macau from 29 September, fortuitous timing may help the brand challenge Apple.   Content marketing in China is anything but elementary, dear marketers Soon Chen Kang 江欣珍 A panel discussion at the Tencent Mind Conference Tuesday in Shanghai looked at hard truths about investing in hot shows.   Better targeting starts with knowing content habits: OpenDNA Babar Khan Javed With publishers, an AI-enabled app, and Android device makers all playing roles, the company says it is arming advertisers with a better ability to target consumers according to mood and intent.     Video adspend to overtake TV in China by 2021: eMarketer Jenny Chan 陳詠欣 Video is the fastest growing ad format within digital in China.   Amazon in SEA: the biggest opportunity is yet to come Luke Janich Beyond being a powerful platform for selling, the ecommerce giant may be a goldmine of information for marketers seeking to understand their potential customers.   Why close collaboration is the key to cracking programmatic Andy Butters Advertisers shouldn't judge programmatic on performance. They should judge how effectively they are working with their agencies by their programmatic performance.   A Mandarin-speaking Colonel does cartwheels for KFC coffee Ad Nut A mainland campaign by Wieden+Kennedy Shanghai sought to convince consumers that KFC coffee is legit.   Tim Sutton to move to EMEA for Weber Shandwick Briefs: The current chairman for EMEA and APAC will be CEO for EMEA starting in January. Read about this and all the week's appointments and business wins.   Is your brand's voice, male, female, human or mineral? Emily Tan The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical.   At work versus at play, Hongkongers are different animals, digitally speaking Jenny Chan 陳詠欣 Google-sponsored research revealed disparities between perception and practice among both consumers and corporations.   Editor's Picks Premium Watching Mojito Girl (and more) with industry experts Rick Boost, Jenny Chan 陳詠欣 Creatives react to creative on camera as Campaign's long-running 'Private View' feature debuts in a new video format.   Ogilvy stands by originality of KFC HK campaign Jenny Chan 陳詠欣 A tale of two campaigns by Ogilvy & Mather, from different fast-food clients and different continents, but both featuring photo-personalised papers.   Marc Pritchard: We're at the starting line of the next wave of brand building Simon Gwynn At Dmexco, P&G's chief brand officer discussed digital transparency and mass one-to-one marketing in the shadow of an elephant in the room: the apparent lack of impact of $600 billion in marketing spend.   Facebook promises to tackle brand safety with tougher standards Gideon Spanier Facebook has launched tougher rules on brand safety because it admits some marketers are "feeling uneasy" about where their ads have appeared and want "clearer guidance".   Hot Wheels shows that not every brand needs a higher purpose Ad Nut From the US: 'The Drive' for Hot Wheels by BBDO San Francisco.   In Beijing, a club for self-improvement signifies a new luxury for China's wealthy Jessica Rapp Casa Fengchao is less a hub for exclusive entertainment than a space for members to learn how they can elevate their lifestyles.   Women to Watch 2017: Aarti Lyall Learn about the achievements of Aarti Lyall, regional strategy director with AdParlor in Singapore, and the other 39 members of the 2017 Women to Watch.   Would you believe a cat and a little bird are besties? Ad Nut From the UK: 'Best friends' for Dreamies Deli-Catz treats (Mars) by Adam & Eve DDB.   Promoted WE Brands in Motion: China Breakfast Briefing Staff Writer On September 12, Campaign Asia-Pacific and WE explored how to navigate the forces impacting brands in China   Events Tangrams Effectiveness Sep 27 - 29, 2017 Suntec Convention Centre   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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