For marketers, making efficient choices about content requires evidence about impact. The Art and Science of Influence – unveils a new kind of proof through a first-of-its-kind neuroscience experiment on how the brain reacts to different forms of content. The recent 50-person experiment, conducted by MSL in tandem with its Conversation2Commerce initiative and in partnership with Spark Neuro, provides groundbreaking insight into: - The degree to which people's brains engage with different types of content, and their emotional experience throughout the engagement process
- Nuanced and other neurological responses, such activity reading brain responses obtained by as: eye movement, facial expressions, sweaty palms and more...
- Spark Neuro founder and CEO Spencer Gerrol's explanation of how consumers are impacted by content – both consciously and subconsciously
- The real-world impact of multiple forms of content
The experiment's results suggest a strong new link between PR content and the bottom line. Learn more and download the eBook. | |
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