The brand cashing in on your holiday urges | Creative responses to World Emoji Day | The fight for Singapore's co-workers

Plus: Top Filipino mobile brands | Burger King's commuter game | Loyalty marketing agencies combine

View in web browser   Wednesday, 18 July, 2018 How Luxury Escapes built a brand around FOMO Faaez Samadi By limiting consumer choice and focusing on great storytelling, Blake Hutchison explains how Luxury Escapes' unique proposition is making waves in the travel industry, and why Southeast Asia is the next frontier.   10 Asian brands celebrating World Emoji Day 2018 :D Olivia Parker Sadly we've yet to see a brand making creative use of our favourite aubergine emoji but we can applaud - and groan - at a few of these other creative efforts to celebrate World Emoji Day.   Premium Killing the cubicle: How co-working spaces are co-existing in Singapore Faaez Samadi SECTOR STUDY: Players are fighting to differentiate their workspaces in the Lion City as a pleasant look and decent coffee are just table–or rather hotdesk–stakes now.     Philippines' top mobile-friendly brands Google, Lazada and Facebook excel, while local financial and payment players like BPI, Globe GCash and PayMaya also get strong mobile marks.   How Burger King used digital OOH to relaunch King Box Babar Khan Javed CASE STUDY: Burger King Singapore and Moove Media used a digital out of home campaign powered by IDOOH to target commuters with the relaunched King Box meal deal.   Three loyalty marketing agencies rebrand as Collison Staff Reporters ICLP, Collinson Latitude and Welcome Real Time will now be divisions under the new brand.   Editor's Picks PR must get local and stay real, says Kiri Sinclair Rick Boost, Olivia Parker The CEO and founder of PR consultancy Sinclair shares her thoughts at the recent CampaignComms event.   Premium What's on a restaurant's marketing menu? Robert Sawatzky Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?   Events Brand Summit China 2018 Aug 23, 2018 Shanghai   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Atifa Silk atifa.silk@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2018 Haymarket Media Ltd. All Rights Reserved.