Singapore's Top 100 Brands | Why China needs KOLs | Big Adidas win for MediaCom

View in web browser   Monday, 02 July, 2018 Singapore's Top 100 Brands for 2018 The Lion City reflects a fair few of the regional trends from our Top 1000 Brands research this year, along with some of its own local quirks.   MediaCom scores with $300m Adidas global media-buying win Gideon Spanier Carat has held the account in many markets including in the US and UK.   Keith Weed may be right, but KOLs are still paramount in China Soon Chen Kang 江欣珍 Players in the Chinese influencer-marketing scene put forth their arguments on why Keith Weed's reservations are not likely to sway brands. And how blockchain may help.     A tribute to SoftBank's original Otosan David Blecken The most iconic dog in the history of Japanese TVCs may be gone, but his legacy lives on.   PR people should have a superiority complex Warren Johnson Warren Johnson of W Communications says it's time for PR agencies, particularly in Asia, to show off their creative powers.   Editor's Picks Wondering where the Lions are Robert Sawatzky Cannes needs more Asia in its juries before we deride the region's creative output.   Why Panasonic is putting increased emphasis on design David Blecken Takehiro Ikeda, creative director of Panasonic Design and director of the company's design strategy unit, Flux, explains what the company aims to get out of investments in design.   Spikes Asia and HP announce Young Spikes Design competition Staff Reporters Competition will highlight how agencies and brands can use print to increase engagement.   Events The Trade Desk Programmatic Summit Japan Jul 10, 2018 Ebisu Act Square, Tokyo   The Trade Desk Programmatic Breakfast Briefing Jul 12, 2018 Eaton Club

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