Rise 2018: live coverage | SMEs that learnt from failure | Hong Kong's top local brands

View in web browser   Tuesday, 10 July, 2018 Premium Never too far to fall: how SMEs and startups thrive after failure Soon Chen Kang 江欣珍 Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".   See what Rise 2018 offered up for marketers: Our editors covered it live Staff Reporters Campaign Asia's shared insights from the Rise 2018 tech conference for startups, platforms and, yes, marketers in Hong Kong, starting July 10th.   Hong Kong's top local brands Heritage, community involvement and fun localisation efforts help local brands stay relevant with Hong Kong consumers.     Xiaomi's poor IPO may have little bearing on its consumer brand equity Jenny Chan 陳詠欣, Robert Sawatzky Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.   Havas partners with Image Dynamics Faaez Samadi Indonesian PR agency joins Havas Village in partnership agreement.   Criteo boosts tech capabilities with $23 million AI lab Babar Khan Javed Criteo has placed a three-year bet on a team of researchers and engineers to ensure the data collection and usage practices of Asia-Pacific conform to the highest ethical and privacy standards.   India and Korea lead spend in video content Olivia Parker A new report by Media Partners Asia points to increasing investment in video content across the region - tempered by events in the political sphere.   Editor's Picks Guess to be first global brand to employ Alibaba's FashionAI Jenny Chan 陳詠欣, Rick Boost The duo show off the system's capabilities, such as personalised recommendations based on prior Taobao/Tmall purchases, in a concept store in Hong Kong.   We need to talk about men Miriam Rayman Masculinity needs an urgent update.   Events The Trade Desk Programmatic Breakfast Briefing Jul 12, 2018 Eaton Club   Brand Summit China 2018 Aug 23, 2018 Shanghai

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