Publicis HK all under one roof | Nike imagines China WC win | Havas SG shakeup

View in web browser   Thursday, 19 July, 2018 Publicis Hong Kong first in Asia to house its agencies under one roof Jenny Chan 陳詠欣 "There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.   Bend it like the Chinese players Ad Nut Nike's 'Dare to Become' campaign shows a glimpse of the future when China becomes the football superpower.   Havas restructures Singapore leadership Faaez Samadi Changes include newly-created chairperson role and creative head departure.     Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus Lindsay Stein The global review kicked off in January for creative and media.   Pink 'ruby' chocolate arrives in HK, targeting Asia's cuteness obsession Olivia Parker Chocolate makers Callebaut chose Hong Kong as a key target market to launch its pink 'ruby' chocolate to pâtisserie chefs and chocolatiers — and hordes of enthusiastic Instagrammers.   Unskilled staff are stunting digital transformation: Fujitsu study Babar Khan Javed A new survey from Fujitsu suggests six key factors for successful digital transformation projects, but notes a lack of skilled staff is the top challenge during planning and trial stages.   Women to Watch 2018: Deadline ends tomorrow Staff Reporters Last chance to enter nominations for definitive 2018 list of Asia-Pacific's rising female stars.   Editor's Picks Philippines remains strong; beverage industry impacted by tax reforms The consumer market is still growing quickly in Philippines though inflation and new taxes may dampen consumer spending.   How Luxury Escapes built a brand around FOMO Faaez Samadi By limiting consumer choice and focusing on great storytelling, Blake Hutchison explains how Luxury Escapes' unique proposition is making waves in the travel industry, and why Southeast Asia is the next frontier.   Communication choices have repercussions: CLSA's Simone Wheeler Rick Boost, Robert Sawatzky "Look, sometimes you've just got to be pragmatic."   Events Brand Summit China 2018 Aug 23, 2018 Shanghai   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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