Lenovo hires Publicis Media | Amazon Prime Day fail | Resto reach

View in web browser   Tuesday, 17 July, 2018 Lenovo hires Publicis Media for global media business Lindsay Stein Publicis has created a dedicated unit for the account called Lenovo One Media.   Philippines' top local brands Jollibee appeals to Filipinos hearts and taste buds, while brands like Bench, Cherry Mobile and MyPhone mobile put aspirations within reach.   Amazon glitches cause problems on Prime Day Faaez Samadi Consumers report website crashes and other errors on the company’s biggest sales event of the year.     Premium What's on a restaurant's marketing menu? Robert Sawatzky Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?   Briefs: Geometry Global, UM, Serviceplan, Creativeland Asia and more   Asia-Pacific YouTube Ads Leaderboard: June 2018 Staff Reporters Ramadan and World Cup spots featured prominently in June's most-watched YouTube ads list.   How Snickers hijacked the World Cup final... without mentioning 'World Cup final' Ad Nut Anyone for the World Cat Finals? BBDO Guerrero released a witty campaign riffing on alternatives to the phrase 'World Cup Final' to ensure viewers wouldn't go #TeamHungry whichever side they supported.   Editor's Picks If sex sells, why are many marketers shy of using it well? Oliver McAteer It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.   Vaynerchuk: if Sorrell came knocking I'd say 'no' Babar Khan Javed Gary Vaynerchuk also tells Campaign in Singapore that the APAC launch of VaynerMedia will be delayed to Q1 2019, and sounds off on programmatic.   Making people "fit" is team-building done wrong Rick Boost, Robert Sawatzky Ogilvy's APAC managing partner and head of social discusses how embracing a diverse workforce means not forcing employees to 'fit'.   Promoted Singapore roundtable sheds light on new marketing model for creativity Staff Writer The event brought in APAC perspectives from both the brand and agency side of the fence.   Events Brand Summit China 2018 Aug 23, 2018 Shanghai   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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