Dentsu and Toyota | Ogilvy firing | Spikes presidents

View in web browser   Thursday, 12 July, 2018 Dentsu finds itself on unstable ground with its key client David Blecken Marketing cuts combined with recent scandals suggest a change in dynamics in the agency's relationship with Toyota.   Ogilvy Worldwide creative chief fired after internal investigation Lindsay Stein Tham Khai Meng has been with Ogilvy since 1999.   At 20, W+K Tokyo looks to accommodate creatives who don’t want ‘jobs’ David Blecken As the agency enters its third decade in Japan, its senior management team says it is learning to work with ideas people who prefer to work freelance than sign contracts.     Overseas consumers will not be a priority for WeChat Pay Jenny Chan 陳詠欣 It will not be possible for foreigners, except in Hong Kong and Malaysia, to use Wechat Pay local-currency wallets in the near term, as the payment brand is prioritising Chinese outbound tourists.   Spikes 2018: all Jury Presidents announced Olivia Parker Spikes today revealed the 13 people who will lead the juries judging work at the Spikes Festival of Creativity in Singapore this September.   Digitas hires Singapore MD Faaez Samadi New leader joins from Ogilvy.   "We try not to give our startups too many KPIs": Unilever Foundry Campaign was live at RISE, speaking with Barbara Guerpillon, global marketing manager of Unilever Foundry about how adtech and martech startups such as Viddsee are changing the way Unilever brands do marketing in Asia.   Google Marketing Live 2018: Democratising machine learning adtech Babar Khan Javed We detail 3 of the 7 updates at the Google Marketing Live 2018 that concern the execution role of digital-first advertisers and agencies.   Forrester Research acquires FeedbackNow and GlimpzIt Babar Khan Javed A combined $5 million acquisition by Forrester Research is set to help it launch its own CX Cloud, a move that may hurt its impartiality with technology-based research & ranking reports.   Confident HK consumers seek experiences, health innovations Nielsen Luxury goods, premium retail experiences and health innovations will get Hong Kong's attention, according to Nielsen.   Editor's Picks MediaMonks: the lowdown on the company that topped Sorrell's shopping list Daniel Farey-Jones If you were unfamiliar with MediaMonks and want to know more about the company that Sir Martin Sorrell has made his first capture, read on.   Why part-time works, even for the most senior global roles Fred Levron FCB's Fred Levron discusses the life-changing power of time off   How brands are cashing in on the World Cup Surekha Ragavan The biggest sporting event in the world is upon us and that means one thing - brands are scoring deals from all corners of the pitch.   Promoted How China is leading the way in integration, innovation Staff Writer In an era of change, advertisers are looking down new avenues for answers.   Events Brand Summit China 2018 Aug 23, 2018 Shanghai   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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