BYD marketing fraud allegations | Vaynerchuk: no to Sorrell | Philippines' top 100 brands

View in web browser   Monday, 16 July, 2018 Arsenal and 30 ad agencies ensnared in alleged BYD fraudulent misrepresentation case Jenny Chan 陳詠欣 More than 30 domestic agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.   Vaynerchuck: if Sorrell came knocking I'd say 'no' Babar Khan Javed Gary Vaynerchuk also tells Campaign in Singapore that the APAC launch of VaynerMedia will be delayed to Q1 2019, and sounds off on programmatic.   Chinese appliance brand on the hook for US$12 million in refunds as France wins World Cup Jenny Chan 陳詠欣 Vatti and its franchisees must pay consumers some RMB79 million (US$11.8 million) in reimbursements after Les Bleus claimed the World Cup crown last night.     Philippines' top 100 brands for 2018 Consumer goods and local brand favourites rank more highly in this growing market, though big electronics names still dominate   Online video ad spend growth slows: Zenith Faaez Samadi The agency's latest report finds that while spend is still high, its rate of growth is slipping year-on-year.   Omnicom launches marketing and insights platform Babar Khan Javed Omnicom Group has launched a marketing and insights platform, aiming to make mass personalization a reality.   How agencies can become the glue that holds the programmatic players together Soon Chen Kang 江欣珍 A breakfast briefing on programmatic advertising held in partnership with The Trade Desk delved into the role agencies play in forging transparency, in-house programmatic media buying, GDPR and the Chinese programmatic video scene.   Editor's Picks Localised HSBC hexagons land in airports around the world Robert Sawatzky Dubbed one of the world's largest out-of-home brand campaigns, the latest 'Together we thrive' campaign will appear in 17 airports across nine global markets.   WeChat edges closer to internet dominance with launch of 'WeChatpedia' Tasmin Smith Different from official brand accounts, WePage collates and lists all of a brand's information in one place   One-word answers with Accenture Interactive's Brian Whipple Lindsay Stein The global CEO explains how Accenture Interactive differs from other digital agencies.   Promoted Tencent vice president talks breaking online-offline boundaries Staff Writer The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.   Events Brand Summit China 2018 Aug 23, 2018 Shanghai   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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