Thursday, 19 July 2018

Alibaba's new stake in Focus Media | Last day to enter Women to Watch | Publicis shares slide

Plus: David Beckham's great egg-tart hunt | How not to waste half your ad dollars | Chris Chang on loyalty
 
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Friday, 20 July, 2018

Alibaba buys minority stake in Focus Media to engage with shoppers on the move

Alibaba buys minority stake in Focus Media to engage with shoppers on the move

Jenny Chan 陳詠欣

Alibaba Group acquired a minority 6.62% interest in China's Focus Media and plans to take another 5% share in the Shanghai-based company within the next 12 months.

 
Women to Watch 2018: Deadline ends today

Women to Watch 2018: Deadline ends today

Staff Reporters

Last chance to enter nominations for definitive 2018 list of Asia-Pacific's rising female stars.

 
Publicis Groupe shares slide 9% amid fall in organic growth

Publicis Groupe shares slide 9% amid fall in organic growth

Daniel Farey-Jones

The chief executive of Publicis Groupe has experienced his first bad financial quarter since he took charge last June, as a drop in organic growth led its shares down 9%

 
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David Beckham's Portuguese egg tart quest takes him back to Venetian Macao

David Beckham's Portuguese egg tart quest takes him back to Venetian Macao

Ad Nut

Long-time Sands Resorts Macao brand ambassador David Beckham stars in a micro movie from the resort chain with several Chinese and Hong Kong actors.

 
How to avoid wasting half the money you spend on advertising

How to avoid wasting half the money you spend on advertising

Tom Simpson

Brands are increasingly gaming into mobile gaming as a method of serving engaging ads. AdColony's Tom Simpson explains the appeal.

 
Loyalty schemes must keep evolving: reward-U's Christopher Chang

Loyalty schemes must keep evolving: reward-U's Christopher Chang

Rick Boost, Jenny Chan 陳詠欣

"There's still a lot of room for the loyalty programme or loyalty marketing to develop," says Chang.

 

Editor's Picks

Move and win roundup: Week of July 16, 2018

Move and win roundup: Week of July 16, 2018

Staff Reporters

Asian Academy Awards, TSLA, Vice Media, UM and more, in our weekly collection of people moves and account news.

 
Bend it like the Chinese players

Bend it like the Chinese players

Ad Nut

Nike's 'Dare to Become' campaign shows a glimpse of the future when China becomes the football superpower.

 

Events

Brand Summit China 2018

Brand Summit China 2018

Aug 23, 2018

Shanghai

 
Top 1000 Brands Breakfast Briefing | Singapore

Top 1000 Brands Breakfast Briefing | Singapore

Sep 6, 2018

Singapore

 
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