China's best campaigns | Coca-Cola & CNY | Blue-collar marketing

View in web browser   Thursday, 22 December, 2016 5 Campaigns that rocked China in 2016 Jenny Chan 陳詠欣, Soon Chen Kang 江欣珍 Have a look at work that pushed advertising boundaries in China over the past year.   Coca-Cola brings CNY cheer to lonely snowman Ad Nut "Sticking Together" is the theme of Coca-Cola's CNY "Taste the Feeling" campaign.   Campaign Japan's top 5 most read stories of 2016 David Blecken A digital media scandal, reflections on Japan's place in the world and 'creative' use of English all attracted a disproportionate amount of attention.     Malaysian marketers should target workforce, not just race Sue-Anne Lim Sue-Anne Lim, chief of group insights & strategy at Dentsu Aegis Network Malaysia, says new research shows it's time marketers paid more attention to the blue-collar community.   Editor's Picks Ad fraud scam costs advertisers up to US$5m a day, says security firm Gurjit Degun US brands and advertisers are losing between US$3m and US$5m a day from a complex online ad fraud scam, according to US cyber security company.   RF Thunder announces China promotions Faaez Samadi Jefferson Hou and Cathy Gu are promoted to general manager roles.   Japanese retailers are finally catering to millennial lifestyles Colten Nahrebeski Retailers who create space to balance socialising, self-exploration and sales will benefit.   Twitter technology chief steps down Simon Gwynn Twitter's chief technology officer, Adam Messinger, is leaving the social media company - a month after chief operating officer Adam Bain announced he was leaving.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   MediaWorks Apr 26 - 29, 2017 Hanoi   Campaign Jobs   Xpand Group: Business Director - performance marketing Singapore

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