Most read stories 2016 | China's live streaming crackdown | PR education in Japan

View in web browser   Friday, 23 December, 2016 Year in review: Most-read content of 2016 Staff Reporters Our year-in-review coverage wraps up with the most popular content of 2016.   New China live streaming regulations could benefit brands Soon Chen Kang 江欣珍 Industry experts say the crackdown on China's exploding live streaming market could actually be a good thing for brands and their content strategies.   Campaign Japan's top 5 lessons from 2016 David Blecken Extreme working conditions, the global activities of Japanese brands and the Rio Olympics gave us much to consider.     New grad school aims to end passivity, siloed thinking in Japanese PR David Blecken Principal says PR pros need to be more aware of company philosophy and play a more active role in shaping and upholding brand vision.   Editor's Picks Publicis Media does best out of Mars' £400m media review Gideon Spanier Publicis Media has done best out of Mars' media-buying review, landing the lion's share of the estimated £400m business in seven major markets.   Let's stay human in 2017 Stephen Li Embracing data and real-time metrics ought not to be done at the expense of building lasting brand love, writes OMD's Asia-Pacific CEO, Stephen Li   How Hatchimals became this year's toy craze Diana Bradley Every holiday season sees one toy that catches everyone's imagination and becomes a cultural phenomenon. We spoke to the key players behind the marketing of 2016's toy sensation.   Ogilvy Japan's leadership in flux Robert Sawatzky President Todd Krugman is leaving Ogilvy Japan; APAC Co-CEO Kent Wertime steps-in   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   MediaWorks Apr 26 - 29, 2017 Hanoi   Campaign Jobs   Xpand Group: Business Director - performance marketing Singapore

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