Sunday 25 December 2016

Royal Challenge, #PeekeMatChala films; Year-ender: 'ATMs will start functioning normally from 1 Jan*': Debraj Tripathy; Ad Reviews: 16-30 November

 
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Monday, 26 December, 2016

Royal Challenge Sports Drink inspires 'bold' moves off beaten track with Kohli, resonates

Campaign India Team

Watch the ad film conceptualised by DDB Mudra Group here

 

MMGB: Ola rides AIB's #PeekeMatChala

Campaign India Team

Watch this fun video before New Year's eve

 

Creative Critique: Ad Reviews 16-30 November

Campaign India Team

FCB Ulka's Keegan Pinto and Campaign India's Gokul Krishnamoorthy review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens

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Year-ender: 'ATMs will start functioning normally from 1 January': Debraj Tripathy

Campaign India Team

We ask adlanders for their standout moment of 2016, and an outrageous prediction for the year to come

 

Global: Starcom wins Fiat media

Gideon Spanier, Gurjit Degun

Mandate covers 30 markets including India across Apac and EMEA

 

Editor's Picks

Opinion: The Emotional Grand Prix

Josy Paul

While clarifying that awards are important, the author says the effect of work on the people it touches is truly special.

 

Dave Trott's blog: No grit, no pearl

Dave Trott

The author counters the notion that advertising is a mutually exclusive choice between the rational and emotional

 

Opinion: We need to blend into the future with balance

Prasoon Joshi

The author peeks into subliminal changes and reflects on what 2017 holds for marketing

 

Goafest 2017: 'Champions of Excellence' instituted to celebrate clients

Campaign India Team

Agencies to nominate senior members of advertiser teams; six of them to be recognised in year one

 
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