Will software save us? | Instagram COO interview | Light Reaction | Tugboat | McCann

View in web browser   Tuesday, 04 October, 2016 Software the answer to ad industry woes: TubeMogul CEO Gabey Goh Ad tech company reports jump in number of direct deals with brands as marketers seek to gain more control over data.   Instagram's Marne Levine on the importance of Asia Byravee Iyer SMBs and video are top priorities for Instagram's chief operating officer.   Light Reaction switches on in Vietnam Gabey Goh Newest office in Southeast Asia expands presence to 32 markets globally.     The CMO's bucket challenge Mark Patterson GroupM's Mark Patterson takes a look at how the CIO and CMO can work together to deliver better customer experiences and drive brand growth.   Long-term Tugboat staffer launches collaborative consultancy David Blecken New venture aims to support traditional Japanese businesses.   McCann hires Wunderman head as chief client officer for Japan David Blecken Antony Cundy moves to the IPG network after stints at Wunderman, Beacon and DDB.   Editor's Picks Retailers recognize cross-device need, but struggle: Criteo Soon Chen Kang 江欣珍 Customers browse on multiple devices before making the final purchase.   Control and transparency the key to furthering programmatic in Asia Joe Nguyen With programmatic adoption in the Asia Pacific on the rise, the industry has to find ways to maximise efficiency and control.   Salesforce acquires Krux in bid to boost data analytics Gabey Goh US$700 million acquisition deal touted to bolster Salesforce's ability to better identify and serve its cloud-software customers.   Promoted 'Advertisers won't be persuading humans but algorithms': PHD Staff PHD's Chris Stephenson discusses how AI and VR will impact CMO roles and agency structures, as well as how marketers will face off Virtual Personal Assistants in the sales funnel.   Promoted Dear Tech Support: Sports fans are really engaged online but how do I tap their attention? Staff Answers to your pressing questions on all aspects of digital marketing. In association with Xaxis.   Events Marketing Innovation Nov 3, 2016 Singapore   Financial Services Marketing Nov 10, 2016 Hong Kong   Campaign Jobs   Aspire: Greater China Digital Manager Hong Kong Island, Hong Kong   Xpand Group: Programmatic Account Manager x 3 Singapore   Prospect: Head of Corporate Practice - Global Consultancy Hong Kong

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