What did Pierce Brosnan know? | Exclusive Sir Martin Sorrell interview | Delete your manifesto

View in web browser   Monday, 24 October, 2016 Pierce Brosnan's Pan Bahar row: Whose fault is it? Byravee Iyer The star's public spat with the pan masala brand shows that both celebrities and brands need to do due diligence.   Premium Exclusive interview: Sir Martin Sorrell Atifa Silk WPP's chief executive gives his take on the global economy, the shift to digital, short-termism, and the prospect of Google buying agencies.   AI will have bigger impact than social media: CMOs Faaez Samadi A new study from Weber Shandwick finds that most CMOs in five global markets believe artificial intelligence will surpass social media's influence in the industry.     Tmall's 8-hour catwalk a glitzy preamble to Singles' Day Jenny Chan 陳詠欣 Tmall yesterday live-streamed an eight-hour fashion show in Shanghai to rev up for the coming 11.11 online shopping fest.   Your brand doesn't need a manifesto Shann Biglione More often than not, a brand manifesto is a distraction from the more serious issues we should be paying attention to, writes Publicis Media's Shann Biglione.   Singapore Tourism launches global media tender Gabey Goh The board has launched an RFP for a new global media agency.   Editor's Picks Asian Paints Nepal captures the BFF spirit Soon Chen Kang 江欣珍 Warm-hearted campaign attempts to position the paint brand as a best friend.   Beware Google's next game-changer Luke Janich What to watch out for in Google's latest algorithm update, Penguin 4.0, and why brands need to embrace AMP (Accelerated Mobile Pages).   Photos: WTA stars join Adidas for women's workout event Free Singapore event offered women a chance to workout with internationally ranked tennis players Angelique Kerber, Garbiñe Muguruza and Simona Halep.   Meet the 2016 '40 Under 40' Clemente 'Third' Domingo, IdeasXMachina Advertising: Just one of the rising stars profiled in this year's 40 Under 40.   Events Marketing Innovation Nov 3, 2016 Marriott Tang Plaza Hotel   Financial Services Marketing Nov 10, 2016 The Ritz-Carlton, Hong Kong   Campaign Jobs   CHANDLER MACLEOD: Social Media Editor (English) Hong Kong   Aspire: Greater China Digital Manager Hong Kong Island, Hong Kong   Prospect: Account Executive/Account Manager Singapore   Xpand Group: Senior Sales Executive Singapore

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