Much of what will take place in the next 30 years is already set in motion. By accepting these trends are inevitable, the industry stands a stronger chance at remaining relevant.
Brands should start understanding and assisting young people in the complex business of growing up, according to McCann's latest 'Truth about Youth' research.
The Chinese consumers have shifted - with screen-time moving dramatically towards streaming television - and the media industry is ready and poised to take an evolutionary step forward: Programmatic OTV advertising.
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