Five most important search marketing news stories from last week

SEW | Daily Oct 24, 2016 Today's Top Story Five most important search marketing news stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. by Christopher Ratcliff Sponsored Marketers spend more than $4B on mobile search ads to drive phone calls Blind spots in search advertising are crippling to bottom lines. Without complete visibility, marketers are left to invest in optimization strategies that bleed budgets. Turn your blind spot into a competitive advantage - Get the report Analytics 'Creepy data': how to avoid spooking your customers Halloween is a scary time for me and not because I fear hundreds of kids banging on my door and hollering for candy. I'm terrified that they won't come, and I'll have to eat all of the leftovers myself. Read more by Ryan Phelan Content How to use buyer intent to write better copy Understanding your audience is the hardest thing in copywriting. Read more by Nikolay Stoyanov Development Why are high-consideration customers becoming more decisive? The following article is sponsored content produced in collaboration with IgnitionOne. Click here to read our collaborative content guidelines. Read more by Rebecca Sentance Mobile Nine excellent examples of web form design Filling in forms online can be a pain, but good design can make a lot of difference to the user experience. ... Read more by Graham Charlton SEO Technical SEO checklist: a webmaster's guide to on-page optimisation Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search. Read more by Christopher Ratcliff Guide to Google ranking factors – Part 7: Site-level signals Last week we published the sixth instalment of our complete guide to Google ranking factors. Read more by Christopher Ratcliff 11 ways to raise your SEO click-through rate (infographic) It's easy to overlook your organic click-through rates on Google. After all, you've probably been lulled into believing over most of your marketing life that they're not as important as other SEO metrics, such as inbound links. Read more by Larry Kim Video What makes social videos so effective? As video content in social media increases, how can brands use it more effectively? Read more by Tereza Litsa Latest Report The Psychology of High-Consideration Buying In this report, ClickZ Intelligence presents a zoomed-in look at the process of making a high-consideration purchase, including the new fragmented customer journey, the role of data science and psychology, and how marketers can use personalization and experiential marketing to appeal to high-consideration customers.   Free Download     →   Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book