Will Japan take to Nerium's multi-level approach? | The year's top deals | Lee Kum Kee's kawaii cooking

View in web browser   Thursday, 15 December, 2016 Nerium hopes Japan will buy its 'anti-aging marvel' pitch David Blecken Nerium International, a controversial US direct sales skincare brand, is betting aggressively on Japan as a driver of its business in Asia. Will consumers bite?   Year in review: Top deals Staff Reporters We continue our year-end features with a look at APAC's biggest acquisitions and other deals.   Lee Kum Kee promotes big taste using tiny food Ad Nut With TBWA Hong Kong, the brand jumps on the kawaii cooking trend for a global campaign.     How INSEAD overhauled its digital strategy to personalise its global education network Faaez Samadi CASE STUDY: INSEAD turned to VML Singapore to completely revamp its website and digital offering to provide a personalised, connected experience to stakeholders.   Spine-tingling content: A soothing antidote to modern anxieties George Webster A surprising number of people find their happy place in videos of people squishing slime, or simply whispering, or brushing hair. Brand stewards should pay attention to why, writes Flamingo's George Webster.   Editor's Picks Movers clear out Maurice Lévy's office Omar Oakes The Publicis Groupe chief has put his office up for rent on Airbnb after watching it get stripped bare while he delivered his annual holiday message.   An epic '12 days' parody and 51 more Christmas ads Ad Nut's ludicrously lengthy Christmas-ad review keeps getting longer.   Cisco employs VR to dramatise cybersecurity threats Faaez Samadi Interactive 3D demo, developed with Allison+Partners, is a first for the tech brand and an uncommon sight in the B2B marketing world.   Why publisher profiles will only get you so far Alex Khan Brands that aren't building behavioural profiles now could be falling behind their competitors, writes AOL's Alex Khan.   Events Media360 Malaysia Mar 16, 2017 Kuala Lumpur   Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   Campaign Jobs   Xpand Group: Social Media Account Manager Singapore

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