Sunday, 4 December 2016

Programmatic conflict in China, pt 2 | Domino's reindeer plan crashes to earth | HSBC lions wear pride colours

 
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Monday, 05 December, 2016

Programmatic conflict in China: iPinYou's point of view on PDB and RTB

Jenny Chan 陳詠欣

The CEO and co-founder of iPinYou, Grace Huang, lists three rebuttals why being involved in both PDB and RTB is not a "conflict".

 

With or without its reindeer helpers, Domino's is in good shape for the holidays

David Blecken

The pizza chain's stunt has given it a quirky edge and brand exposure that is hard to come by.

 

Livestream from Shanghai: Tomorrow's Agency of the Year Awards for Greater China

Staff Reporters

The Greater China Agency of the Year Awards ceremony tomorrow night will be livestreamed via a collaboration with Tencent.

 
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HSBC's iconic lions turn a shade of rainbow in celebration of diversity

Soon Chen Kang 江欣珍

Replicas of the bank's famous felines, Stephen and Stitt, are wearing bright colours in a show of support for the LGBT community.

 
Premium

New Business League: See the latest scorecard

Staff Reporters

Mindshare vaults up the media table, Isobar displaces McCann in creative.

 

Hegarty: 'Adland overly worships at the altar of youth'

Kate Magee

By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Campaign.

 

Contact strategy: Let data be your guide

Stacie Tureson

It's imperative marketers develop and implement a knowledge-based contact strategy the governs the cadence and content of messaging across channels.

 

Editor's Picks

Asia-Pacific YouTube Ads Leaderboard: November 2016

Staff Reporters

See the month's most popular ad videos on YouTube.

 

It's a damn shame that this brilliant PSA from the US exists

Ad Nut

This PSA about guns in America is fantastic, but it's tragic that it had to be made.

 

Winners and photos: Japan / Korea Agency of the Year awards

Staff Reporters

Here is the winner list for the Japan / Korea region in the 2016 Campaign Asia-Pacific Agency of the Year Awards.

 

Coca-Cola's festive spot, and 43 (yes, 43) more Christmas ads

Ad Nut's ludicrously lengthy Christmas-ad review keeps getting longer.

 

Events

DMA China

DMA China

Dec 6, 2016

HYATT ON THE BUND, Shanghai

 
Agency of the Year 2016

Agency of the Year 2016

Dec 8, 2016

South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

 
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Campaign Jobs
 

Xpand Group: Social Media Account Manager

Singapore

 

Prospect: Senior Internal Communications Manager

Hong Kong

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