Photos from Greater China AOY | DMA wrapup | Unruly brings EQ targeting to Japan

View in web browser   Wednesday, 07 December, 2016 Winners and photos: Greater China Agency of the Year Awards Staff Reporters See photos and review the winners from last night's Greater China Agency of the Year Awards.   DMA: A practical guide to China's data and analytics scene Jenny Chan 陳詠欣 Takeaways from Campaign Asia-Pacific's DMA conference yesterday in Shanghai.   Unruly to offer Japanese advertisers 'emotional targeting' David Blecken Unruly has launched an 'emotional targeting' service in Japan in an effort to maximise the effectiveness of video advertising in a fast-growing market.     Premium Has the 'big idea' lost value in our digital, social world? James Thompson The flood of information served up by social streams has spawned an attention-seeking 'anything goes' approach to brand marketing-but only consistent communications can deliver long-term impact.   An oral history of 'Get a Mac,' Part 1 Campaign US: How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.   2016 Agency of the Year judges announced Staff Reporters As the 2016 Agency of the Year Awards programme nears its climax, with ceremonies tonight in Shanghai and Thursday in Singapore, we reveal the 93 jurors from across the region who have decided on this year's winners.   Editor's Picks Photos: Accenture Interactive Studios in Hong Kong Soon Chen Kang 江欣珍 The 40,000-square-foot workspace aims to bring clients and consultants closer together to achieve better customer-oriented experience.   Schooling tops Singapore Twitter chart for 2016 Faaez Samadi The social network has released its #YearonTwitter series, which shows Singaporeans focused a lot on sport and Pokémon Go.   Ritz Crackers ad gets entirely too intimate Ad Nut Commercial in Korea uses ASMR sound design to provide an up close and personal Ritz experience.   Beat me: A provocative message from women in Pakistan Ad Nut Women issue a confrontational challenge in a campaign by BBDO Pakistan for UN Women Pakistan.   Promoted Mindshare China: Empowering young talent Partner The media agency has been a bit obsessed about the future over the past couple of years. And a key part of the future is recruiting, engaging, and retaining the next generation of talent.   Events Agency of the Year 2016 Dec 8, 2016 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   Media360 Malaysia Mar 16, 2017 Kuala Lumpur   Campaign Jobs   Xpand Group: Social Media Account Manager Singapore   Prospect: Senior Internal Communications Manager Hong Kong

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