Tuesday 20 December 2016

Ogilvy Japan leadership change | China's biggest brand errors | Nielsen v ComScore

 
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Wednesday, 21 December, 2016

Ogilvy Japan's leadership in flux

Robert Sawatzky

President Todd Krugman is leaving Ogilvy Japan; APAC Co-CEO Kent Wertime steps-in

 

Campaign China's top brand missteps from 2016

Jenny Chan 陳詠欣, Soon Chen Kang 江欣珍

Here's a look at the top five eyebrow-raising marketing-related incidents from China in 2016.

 

GroupM Malaysia pits Nielsen against ComScore

Soon Chen Kang 江欣珍

Reckoner compares what Nielsen DAR and ComScore vCE can deliver to marketers.

 
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Campaign Japan's favourite pieces of work from 2016

David Blecken

The best work for brands does not just try to sell, but is, even in a small way, a source of cultural commentary.

 

Editor's Picks

Old English sheepdog lends voice for Dulux campaign

Ad Nut

The Dulux brand mascot speaks his mind on paint quality for the first time in over 65 years.

 

Year in review: The 10 ads that made us rant

Staff Reporters

Our year-in-review celebration continues with the much-anticipated list of lamentable ads.

 

Edelman hires new regional EVC

Faaez Samadi

Rupen Desai joins the agency as Carol Potter moves into new role.

 

Hakuhodo wins big at Indonesian ad awards

Gunjan Prasad

Agency snags five 'best of category' awards and 21 golds to win top prize at Citra Pariwara 2016

 

Events

Campaign360

Campaign360

Mar 22, 2017

Grand Hyatt Hong Kong

 
MediaWorks

MediaWorks

Apr 26 - 29, 2017

Hanoi

 
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Campaign Jobs
 

Xpand Group: Digital Marketing Director APAC - Retail

Hong Kong

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