Wednesday, 21 December 2016

Jet Airways, Haptik films; After air-purifiers, Xiaomi 'open' to more product categories; Dave Trott's blog: No grit, no pearl; Year-ender: RJ Hrishikesh Kannan on Coldplay, Federer; Goafest 2017: 'Champions of Excellence' instituted to celebrate clients

 
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Thursday, 22 December, 2016

Jet Airways scripts a Christmas reunion; says 'Fly Home' for the festival

Campaign India Team

Watch the film conceptualised by Cheil here

 

Assistant app Haptik promises disconnect from daily chores, says 'We get it done'

Campaign India Team

Watch the film conceptualised by The Glitch here

 

'There's opportunity for other product segments and we are open to a lot of them': Xiaomi's Donovan Sung

Raahil Chopra

Global director of product management and marketing explains the air purifier launch in India and offline retail approach in some markets

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Dave Trott's blog: No grit, no pearl

Dave Trott

The author counters the notion that advertising is a mutually exclusive choice between the rational and emotional

 

Year-ender: 'Left me with goosebumps and teary eyes': Hrishikesh Kannan

Campaign India Team

The RJ picks his stand-out moment of 2016, and a prediction for the year ahead

 

Goafest 2017: 'Champions of Excellence' instituted to celebrate clients

Campaign India Team

Agencies to nominate senior members of advertiser teams; six of them to be recognised in year one

 

Swiggy assigns digital mandate to Dentsu Webchutney

Campaign India Team

Account won post multi-agency pitch

 

Editor's Picks

Effies 2016: Images from the awards night

Rashmi Mallya

MullenLowe Lintas Group retained the 'Agency of the Year' title while HUL retained the 'Client of the Year' accolade

 

Campaign South Asia AOY 2016: In pictures

Campaign India Team

The South Asia leg of Campaign's Agency of the Year Awards were hosted in Mumbai on 30 November. Here are images from the night.

 

Opinion: How storytelling defeated rationalism

Tham Khai Meng

After half-a-century, the necromancers have finally defeated rationalism, says the author.

 

Campaign South Asia AOY 2016: Mindshare, Ogilvy win top honours

Staff Reporters

Ashish Bhasin retains 'South Asia Agency Head of the Year' title, as does Josy Paul in the 'South Asia Creative of the Year' category; MullenLowe Lintas Group is 'India Creative Agency of the Year' again

 
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