Thursday, 08 December, 2016 | |
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Big finish: Agency of the Year Awards conclude tonight Catch up on the winners and photos so far in advance of tonight's big finale in Singapore, where we'll hand out the Australia/New Zealand, Southeast Asia and Network awards. Tune in here for full winner lists as soon as they're announced. | |
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Data delivers efficiency: No more excuses Faaez Samadi Anindya Dasgupta, global CMO at Fonterra, tells us how agencies are failing to evolve as quickly as the market and need to invest in analytics to prove ad dollars are invested wisely. | |
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An oral history of 'Get a Mac' From Campaign US: How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago. | |
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