GroupM adspend forecast | Tham Khai Meng on storytelling vs. rationalism | Influence: Ditching the megaphone

View in web browser   Tuesday, 06 December, 2016 China, new economies driving ad market growth: GroupM Faaez Samadi Global economic uncertainty has led to modest growth, but younger markets and the digital boom continue to over-contribute.   How storytelling defeated rationalism Tham Khai Meng After half-a-century, the necromancers have finally defeated rationalism.   Livestream from Shanghai: Tonight's Agency of the Year Awards for Greater China Staff Reporters The Greater China Agency of the Year Awards ceremony tonight will be livestreamed via a collaboration with Tencent.     Premium Influence: Ditching the megaphone Foong Li Mei Brands across Asia-Pacific are learning to be subtle and to let content do the talking, but not all of them are game for complete anonymity.   Guinness Indonesia appeals to Batik senses Ad Nut Guinness Indonesia weaves tradition with young artists in Batik-inspired campaign.   Editor's Picks Promoted Mindshare China: Empowering young talent Partner The media agency has been a bit obsessed about the future over the past couple of years. And a key part of the future is recruiting, engaging, and retaining the next generation of talent.   Domino's reindeer plan 'fails' David Blecken The pizza chain's stunt has given it a quirky edge and brand exposure that is hard to come by.   HSBC's iconic lions turn a shade of rainbow in celebration of diversity Soon Chen Kang 江欣珍 Replicas of the bank's famous felines, Stephen and Stitt, are wearing bright colours in a show of support for the LGBT community.   It's a damn shame that this brilliant PSA from the US exists Ad Nut This PSA about guns in America is fantastic, but it's tragic that it had to be made.   Events Agency of the Year 2016 Dec 8, 2016 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   Media360 Malaysia Mar 16, 2017 Kuala Lumpur   Campaign Jobs   Xpand Group: Social Media Account Manager Singapore   Prospect: Senior Internal Communications Manager Hong Kong

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Steve Marshall steve.marshall@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2016 Haymarket Media Ltd. All Rights Reserved.