Thursday, 15 December 2016

Dove challenges mannequins; Bajaj Dominar film; Global: R/GA is 'Agency Network of 2016', Why Facebook isn't 'Medium of the Year'; T.O.M. Tweekend; YouTube Top 10: Dec. 1-10

 
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Friday, 16 December, 2016

Pick of the week: Dove takes 'real beauty' challenge to mannequins, wins

Campaign India Team

Watch the campaign by Ogilvy London here

 

Bajaj Dominar spells out positioning with a lullaby: 'Not for babies'

Campaign India Team

Watch the ad film conceptualised by Ogilvy & Mather here

 

Advertising Network of the Year 2016: R/GA

Staff

R/GA's consulting division, which helps companies innovate through smart use of technology, shows the network is future-proofing its business model.

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Medium of the Year 2016: No winner

Staff

Facebook was without a doubt the dominant medium this year but we cannot ignore the myriad of issues plaguing the social giant, from measurement errors to fake news.

 

T.O.M. Tweekend

Campaign India Team

Some tweets that caught our attention this week

 

Unmetric Engagement Meter: Most viewed on YouTube (1-10 December)

Campaign India Team

Videos from MakeMyTrip, Colgate, Paytm, Myntra, Templeton and more...

 

Dentsu Aegis Network acquires Fractal Ink Design Studio

Campaign India Team

Entity to be rebranded as part of Isobar

 

Bates CHI & Partners bags Xploree's creative mandate

Campaign India Team

Account won post multi-agency pitch

 

Weekend Wrap: 16 December 2016

Campaign India Team

In the news: 1pointsize, Gho Agro, Firstpost, Fruits Up, Gionee, Microland, My FM, Sniper

 

Editor's Picks

Campaign South Asia AOY 2016: In pictures

Campaign India Team

The South Asia leg of Campaign's Agency of the Year Awards were hosted in Mumbai on 30 November. Here are images from the night.

 

R.I.P. Anand Halve

Campaign India Team

The co-founder of Chlorophyll is no more

 

Campaign South Asia AOY 2016: Mindshare, Ogilvy win top honours

Staff Reporters

Ashish Bhasin retains 'South Asia Agency Head of the Year' title, as does Josy Paul in the 'South Asia Creative of the Year' category; MullenLowe Lintas Group is 'India Creative Agency of the Year' again

 

Images from #ShatteredNotBroken

Campaign India Team

ideas@work and Scarecrow Communications partnered for a photo exhibition on 26/11 anniv., to raise funds for Uri martyrs' families

 
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