2016 brand fails | Move and win roundup | Publicis drops 'Optimedia'

View in web browser   Friday, 16 December, 2016 Year in review: Brand stumbles and PR crises Staff Reporters We continue our year-end features with the year's biggest PR controversies. Culling this list to a succinct five was very difficult, as always.   Year in review: Top brand missteps in China Staff Reporters Here's a look the top five eyebrow-raising marketing-related incidents from China in 2016.   Move and win roundup: OgilvyRED, Flamingo, Cheil, more Staff Reporters A weekly roundup of people moves and account news worth noting.     China makes history with mobile ad spend: Warc Faaez Samadi Research firm says China is the first market where mobile was biggest slice of ad spend, while predicting declining global growth next year.   Premium Private view: Smart kids and immunity to stunts Staff Reporters Kitty Lun and Paolo Arevalo share their thoughts on work from Uber, Coca-Cola, Bar-B-Q Plaza, Cathay Pacific and CineMalaya.   Publicis drops 'Optimedia' name in favour of Blue 449 Staff Reporters The network's remaining Optimedia offices, and Australia's Match Media, will also take the name.   Editor's Picks In a change of heart, Facebook says it will fact-check and label fake news Ilyse Liffreing The social network will work with third-party organizations and users to determine what news is misleading.   Tech talk: CtrlShift, Exponential, S4M, and more Matthew Miller A weekly roundup of tech news and announcements.   Promoted Capitalising on the tearjerker viral video Staff Writer Masters at tearjerkers, Thai Life Insurance is back at it again, with its latest heart-rending short film 'Opportunity'.   Photos: TBWA charitable exhibitions in Tokyo, Singapore, Shanghai Staff Reporters Three offices in Asia and 13 worldwide held events to raise money for an art-education charity.   Photos: Cartoon Network's 'Move it Movement' in KL Staff Reporters Turner and AIA Vitality welcomed more than 8,500 people at a character-studded wellness event last weekend.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   MediaWorks Apr 26 - 29, 2017 Hanoi   Campaign Jobs   Xpand Group: Social Media Account Manager Singapore

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Steve Marshall steve.marshall@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2016 Haymarket Media Ltd. All Rights Reserved.