SPIKES ASIA DAY 2: Should brands even make ads? Is copying even a thing?

Plus: Segmentation by age: An idea past its prime | Former McCann China exec reappears at Edelman

View in web browser   Thursday, 28 September, 2017 Live from Spikes Asia 2017: Day two Staff Reporters Catch up on Day 1 and keep up on day 2 with our continued liveblog coverage.   We asked Spikes delegates: Is copying even a thing? Rick Boost, Matthew Miller Spikes attendees sound off on ripping off.   Premium Why the days of consumer segmentation by age are numbered Soon Chen Kang 江欣珍 Implicit ageism leads to stereotyping that sidelines a US$3.3 trillion market; while an age-inclusive approach is a win-win for both brands and consumers.     Former McCann China CEO resurfaces to oversee Edelman Jenny Chan 陳詠欣 Jesse Lin takes on key regional role vacated by David Brain in May this year.   Culture and 'acts', not ads, say Spikes speakers Olivia Parker Speakers from two different sessions at Spikes had thoughts on a similar theme about how campaigns can reach real people.   SEA markets to post double-digit digital growth: eMarketer Soon Chen Kang 江欣珍 Robust growth expected for Indonesia, Malaysia, Philippines, Singapore,Thailand and Vietnam, the next 'it' markets for digital.   Ruder Finn opens Malaysia office Briefs: Read about Archana Menon's new gig, plus items on SCMP, APV HK, DDB, Edelman, The Sweet Shop, Flock and Lowe Lintas, in this week's running roundup of moves and wins.   Editor's Picks Here are the 2017 Tangrams winners Staff Reporters The Tangrams Effectiveness Awards were presented at the end of the first day of Spikes Asia 2017.   Women to Watch 2017: Thipayachand Hasdin Learn about the achievements of Thipayachand Hasdin, chief client officer with BBDO Bangkok in Thailand, and the other 39 members of the 2017 Women to Watch.   Promoted 6 questions you need to ask about header bidding and auction dynamics Annika Mitic Check out the transcript from the Twitter Q&A to learn how PubMatic's experts break it down.   Asia-Pacific YouTube Ads Leaderboard: Special Spikes Asia 2017 edition Staff Reporters On the eve of Spikes Asia 2017, Google shares the 10 most popular ads released since last year's festival.   Events Media360 India Oct 11, 2017 Mumbai   China Innovation Summit Nov 15, 2017 Shenzhen

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