SPIKES ASIA: Cyborgs, musical Oreos, a drag queen, AIs, gender-equality warriors, and much, much more

Plus: Is AI overhyped? | What worked in the Tangrams | IPG Mediabrands inks data partnership

View in web browser   Friday, 29 September, 2017 We asked Spikes delegates: Is AI overhyped? Rick Boost, Olivia Parker Is our intelligence about this tech artificial?   Spikes daily recap: With very special guest Fresh off her appearance on stage at Spikes, Gigi Giubilee dropped in on our daily Facebook Live recap broadcast.   How the world met 'Graham' Robert Sawatzky Clemenger BBDO led a packed Spotlight Stage at Spikes through its much-lauded campaign from conception to execution.     Live from Spikes Asia 2017: Day three Staff Reporters Cyborgs, musical Oreos, a drag queen, AIs, gender-equality warriors, and much, much more.   Tangrams jurors: Need for localisation is not a debate Matthew Miller A panel discussion with marketers from Lego, Diageo and AIA delved into the ingredients of effectiveness.   Living in an 'AI summer' Scott McBride IPG Mediabrands' APAC digital officer opines on what AI is and what it will be.   Editor's Picks IPG Mediabrands inks global data partnership with Acxiom Soon Chen Kang 江欣珍 The data alliance spans 14 markets including China, Australia, India and Japan.   AdAsia bags additional funding, cashing in on AI Soon Chen Kang 江欣珍 The company announced that its AI matching engine for its influencer marketing platform is fully scaled, and will be further bolstered by additional funds.   WPP pulls out of Eurobest and threatens to leave Cannes Emily Tan The holding company wants Cannes to reduce the number of awarded categories and length of the festival.   Women to Watch 2017: Aliya Hasan Learn about the achievements of Aliya Hasan, head of strategy with Vizeum in Australia, and the other 39 members of the 2017 Women to Watch.   Premium Why the days of consumer segmentation by age are numbered Soon Chen Kang 江欣珍 Implicit ageism leads to stereotyping that sidelines a US$3.3 trillion market; while an age-inclusive approach is a win-win for both brands and consumers.   Events Media360 India Oct 11, 2017 Mumbai   China Innovation Summit Nov 15, 2017 Shenjing Shared Working Space, Shenzhen

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