Letter from the Editor - Experience the new ET

Dear Reader, Your favourite destination for all things business, markets and finance; The Economic Times has always earned your trust by serving you news and analysis that is not just quick but one that carries deeper insights. Our coverage at times also moves policy and markets. With our many sections, we cater to diverse segments such as stock market participants, banking and finance professionals, tax planners, investors, entrepreneurs and industry professionals. Our endeavour to always aim higher meant we take a hard look at the way you experience us every single day. Reimagine the way we serve you your daily dose of news on business, markets and economy. We recently unveiled a new look of The Economic Times website and App that is easy on the eye, much more engaging and user friendly. As you glide through the site and its content, you will now experience an immersive interplay of text, image, graphics and video as well as podcast. Discover the newness Enjoy a premium reading experience with an intuitive, reader-first design Get more out of every story with an immersive and interactive content play Get a more engaging platform to voice your opinion Discover stories just for you, curated by our personalisation engine The New ET also unfolds a new experience for ET Prime members Sharp, insight-rich stories across 20+ sectors Exclusive Economic Times stories, editorial and expert opinion Invites to our bespoke events with industry leaders A clean experience with minimal ads. I invite you to take a tour of the new-look website for ET and also check out the benefits for ET Prime members. We are committed to continually evolve and become better for readers like you. Thank you,Deepak AjwaniEditor, The Economic Times Digital. www.economictimes.com