Thanks to a carefully curated selection of over 300 stylish brands,Azalea SanFrancisco has been a fixture on the Bay Area specialty retail scene since 2003. To stay competitive, owners Corina Nurimba and Catherine Chow knew they had to develop a plan to keep their brick-and-mortar and e-comm customers engaged with the brand. For this edition of What's in Store, Corina explains the landing pages strategy that's helping them do just that.
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