The state of PR and communications in Asia-Pacific

The biggest trends and issues impacting the industry

The biggest trends and issues impacting the industry

View this email in your browser FINGER ON THE PULSE OF  THE PR AND COMMUNICATIONS INDUSTRY Is today's PR industry fit for purpose? Are brand marketers finding the PR solutions they need in today's landscape? We'll be discussing the state of PR and communications at the upcoming CampaignComms in Hong Kong on 12 June. Ahead of this special conference, we have been tracking the biggest trends and issues impacting this industry. Join us on 12 June to partake in the conversation, and see what has been covered on Campaign Asia-Pacific. READ MORE How to succeed in communications globally After acquiring three Asian PR firms in China, Singapore, and India in recent years, WE Communications continues to grow its business in Asia-Pacific, expanding 15% regionally last year. CEO Melissa Waggener Zorkin discusses the keys to build a successful global communications company. Read more → Meaningful communications elude Japan's local politics Falling voter turnout and ill-informed selection suggests the need for a public relations approach focused on more direct engagement and less on loudspeakers.  Read more → Top 3 communications mistakes of startup CEOs and founders And how to avoid them. What startup CEOs and founders can learn from professional athletes about differentiating themselves from the competition. Read more → "Strategy isn't what's demanded of a PR agency" Dentsu PR's president and CEO gives a frank assessment of what the industry in Japan needs and doesn't need. Read more → Foreign vs local KOLs: who wields more power in China? We explore the work of some successful non-Chinese influencers working in China and ask whether they command more or less influence than their local counterparts—and whether that's changing. Read more → Insisting on using only celebs is like "gambling" on your KOL strategy Caught the influencer influenza? We take stock of the contagious KOL industry in China and determine how effective the spread really is. Read more → JOIN THE DISCUSSION CampaignComms, the must-attend event for the PR and communications community in Asia Pacific, returns to Hong Kong on 12 June for a full day of discussion, networking, and strategic thinking. This year, hear from senior leaders at Cathay Pacific Airways, Manulife, Johnson and Johnson and more share inspiring case studies and insights from our in-depth research on the state of modern communications. Campaign Members can also receive 20% off their pass. Space is filling up, register your place to avoid disappointment.  REGISTER YOUR PLACE This message was sent to: balvistudio4.raaj@blogger.com. You are receiving this email because you have subscribed to a Haymarket Media publication. To unsubscribe from Haymarket Media promotional emails, please click here. Copyright © 2019 Haymarket Media Ltd. All Rights Reserved.