Monday, 10 June 2019

Explore case studies on big brands and brave content

Fox is exploring big brands and brave content in partnership with Campaign Asia-Pacific
This promotional email has been brought to you by Fox in partnership with Campaign Asia-Pacific. See their diverse and versatile work in the case studies and opinion pieces below, or visit the Fox content hub here.

Fox Hub Highlights

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Macao Government Tourism Office partners National Geographic for a green food campaign
The Great Green Food Journey campaign  makes viewers salivate whilst inspiring sustainability and creative eating.
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National Geographic's Planet or Plastic? sets benchmark for CSR in Asia
The multi-year campaign aims to stem the tide of plastics polluting our oceans.
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National Geographic's 100 million Instagram followers prove authenticity is still key 
To celebrate the milestone, @NatGeo launched a 24-hour contest on the their Instagram account, encouraging fans to tap into their inner photographer.
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Riding the wave of China's burgeoning film and TV markets
From the silver screen to OTT media, the country's demand for both localised and international content is causing ripples in the marketing industry.
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Finding your fit with video marketing 
From format to style to distribution channels, video marketing leaves a lot of variables to consider.
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Why Asia loves reality TV, and why it matters to content creators
When real people are given a platform to share their own authentic stories, the result is great content.
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Accurate ROI, budget constraints are hurdles for content marketing 
In search of a remedy, one-stop-shops are gaining traction by bringing agency, production and broadcast services under one umbrella.
 

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