Wavemaker names regional head | Is genetic data just a marketers' dream? | MasterCard deletes its name from its logo

Plus: Moves by Omnicom Media, Party, Publicis Media, Ogilvy | WeChat trends brands can't ignore

View in web browser   Tuesday, 08 January, 2019 Wavemaker names APAC president; north/south CEOs Matthew Miller Media network promotes from within for all three roles.   Premium Genetic data: Just a marketers' dream? David Blecken Adapting products, services and communications based on consumer DNA is an alluring idea that will be difficult to implement.   Mastercard strips its name from its logo Staff Reporters Iconic red and yellow overlapping circles will stand alone for the first time since their introduction in 1968.     Claudine Kwek joins Omnicom from WPP Jenny Chan 陳詠欣 Her job scope as COO will cover Omnicom Media Group China's media agencies, OMD and PHD, as well as the group's data and analytics division, Annalect.   Party merges US and Taiwan arms with Dot by Dot David Blecken The move sees the formation of Whatever, a creative company that aims to be unencumbered by "organisational structure".   Publicis Groupe appoints ANZ CEO Staff Reporters The role is a newly created one, according to the company, and will focus on driving greater integration across the group.   Ogilvy hires executive group director in Singapore Shirley Tay was most recently CEO at Y&R Singapore.   Publicis Media promotes ANZ chief to Zenith global brand president Gideon Spanier Matt James will return to London, as CEO Steve King cites rise of in-housing and economic headwinds as top agenda items.   Editor's Picks Major WeChat trends brands can't ignore in 2019 Ruonan Zheng From mini-programs to monetisation strategies, how might luxury brands most effectively leverage WeChat in the coming year?   P&G unveils product innovations at first CES showing Lindsay Stein The CPG giant featured new connected items from SK-II, Olay, Gillette, Oral-B and more.   Will megamerged agencies fly? Charles Wigley Will the recent ad-agency megamergers soar to new heights, or fail to take flight? It may come down to questions of organisational culture, according to the APAC head of BBH.   APAC Power List: Tanin Buranamanit of CP Group Read about Tanin Buranamanit and the 49 other standouts who made our inaugural list of the region's most influential marketers.   Events Campaign360 Mar 5, 2019 Capella Singapore   Event Marketing Awards 2019 Mar 20, 2019 Hong Kong

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