North Korea photo essay: A modern-day marketer reports from within the time capsule | Prudential launches 'DO' campaign

Plus: Trust and transparency in programmatic | When and what to outsource | McCann appoints global CCO

View in web browser   Thursday, 03 January, 2019 A modern-day marketer in Kim Jong-un's realm Laura Ashton PHOTO ESSAY: North Korea is still largely ad-free, and 'app store' has a very different meaning there. But as a longtime APAC marketer found on a recent visit, interesting changes are underway.   Prudential: targeting people that 'DO' since 2019 Ad Nut The firm's Asia arm becomes the latest insurance company to release new messaging emphasising positive action and optimism.   The road to trust and transparency in programmatic Satoru Yamauchi Technology has brought productivity to media buying. Now, it must also bring transparency, says Satoru Yamauchi of OpenX.     Helpline campaign speaks to HK teens with hidden pain Ad Nut Work by Kymechow visualises the real feelings of stress and alienation young people may be carrying around inside a calm exterior.   In-house or agency? It's not a binary decision Daniel Gilbert Biddable media is moving in-house and the agency is dead... or is it?   McCann Health appoints new global CCO Oliver McAteer It comes after the IPG shop fired Jeremy Perrott in the lead up to Cannes last year.   Editor's Picks APAC Power List: Dhiren Amin of Kraft Heinz Read about Dhiren Amin and the 49 other standouts who made our inaugural list of the region's most influential marketers.   Premium Will APAC advertising ever tackle its disability deficit? Matthew Keegan Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?   Who's up and who's down: The latest New Business League Staff Reporters JWT, Wavemaker, Leo Burnett, MediaCom, McCann and Starcom are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.   How Google accidentally automated the agency back to the future Wesley Parker There's a conflict of interest between Google and the brands that use its self-serve ads platform.   Harbin introduces Zhang Yishan to his future self Ad Nut Eschewing scare tactics, the beer brand opts to show the upside of not drinking and driving.   Events Campaign360 Mar 5, 2019 Capella Singapore   Event Marketing Awards 2019 Mar 20, 2019 Hong Kong

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