With the goal of taking their small business from local to international, the team at Jittery Joe's Coffee had to figure out a way to grow and manage their audience. Enter Mailchimp's customer relationship management (CRM) tools, which enables the marketing team to identify their audiences' specific preferences and target accordingly. The owners of Jittery Joe's invited the What's in Store team out to their Athens, Georgia, headquarters to talk CRM strategy. | |
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