A year in the life of Superunion | Will the megamerged agencies take flight? | ICYMI: We curated the 2019 predictions

Plus: Bank of East Asia celebrates 100 years | Video games spawn insights

View in web browser   Monday, 07 January, 2019 Superunion in Asia: A year in the life of a new agency Olivia Parker Brands may continue to reel work in-house, but as the agency celebrates its first year, CEO Benedict Gordon talks D&G, Chinese national pride and opportunities in the region that are ripe for the picking.   Will the fat birds fly? Charles Wigley Will the recent ad-agency megamergers soar to new heights, or fail to take flight? It may come down to questions of organisational culture, according to the APAC head of BBH.   Prediction-fest 2019 Staff Reporters We consumed a pile of 2019 trend and prediction reports, so you don't have to.     Bank of East Asia celebrates 100th birthday with new ad Ad Nut The sixth largest bank in Hong Kong acknowledges the role its staff has played in its success.   Games can help brands see what makes people tick Tom Bedwell From building immersive worlds to creating enduring characters, games offer lessons on engaging today's consumers.   What to expect from blockchain in 2019 Oliver McAteer Experts say brace for widespread, mainstream adoption and the end of ICOs.   Editor's Picks A modern-day marketer in Kim Jong-un's realm Laura Ashton PHOTO ESSAY: North Korea is still largely ad-free, and 'app store' has a very different meaning there. But as a longtime APAC marketer found on a recent visit, interesting changes are underway.   'I want to make Indonesian media work shine on a global platform' Gunjan Prasad Q&A: Himanshu Shekhar, newly appointed CEO of GroupM Indonesia.   APAC Power List: Harish Bhat of Tata Sons Read about Harish Bhat and the 49 other standouts who made our inaugural list of the region's most influential marketers.   Singtel thinks you're ready for an emotional CNY film Ad Nut The brand kicks off the next big holiday season before most people are over the last one. Is its film good enough to justify that choice?   Events Campaign360 Mar 5, 2019 Capella Singapore   Event Marketing Awards 2019 Mar 20, 2019 Hong Kong

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Atifa Silk atifa.silk@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2019 Haymarket Media Ltd. All Rights Reserved.