Vivo IPL anthem, Pepsi film | Blog: Rich Kid Poor Kid | DigitasLBi rebrands globally to Digitas | Gaurav Gandhi quits Viacom18 | Twitter top 20

View in web browser   Tuesday, 13 March, 2018 Vivo IPL anthem celebrates the stars, and those who make them Campaign India Team Watch the film conceptualised by Ogilvy & Mather here   Blog: Rich Kid Poor Kid Sandeep Goyal Millennials are increasingly substituting pretence with practicality. That prompts the author to ask, if so rich, why so poor? If so poor, why so rich?   Pepsi ropes in Fukrey gang as it aims to become perfect companion with food Campaign India Team Watch the ad film conceptualised by J Walter Thompson here   DigitasLBi rebrands globally to Digitas in a bid to form a more unified network Emily Tan The network under Publicis Media will use the brand line, 'Truth. Connection. Wonder.'   Gaurav Gandhi quits Viacom18 Campaign India Team A replacement is expected to be announced soon   Unmetric Engagement Meter: Twitter top 20 (1-10 March) Campaign India Team Posts from Mi, Delhi Airport, Hyundai and more...   Social Kinnect to handle Catch's digital mandate Campaign India Team The agency's Delhi office will handle the account   Editor's Picks Four-day week? Independent agencies experiment to reduce overwork Soon Chen Kang Hong Kong-based APV is trying a four-day work week, while Hong Kong Secret Tour gave everyone a month-long sabbatical (in two 'shifts').   Opinion: Different strokes for different folks Carol Goyal On International Women's Day our columnist compares the Malayalam magazine Grihalakshmi cover with the Gap campaign and comments on the audience reaction to a similar situation in two countries   Marc Pritchard: I'd like creatives to account for three-quarters of agencies' resources Simon Gwynn Marc Pritchard, the chief brand officer at P&G, has told Campaign he wants to see agencies employ fewer account managers and focus much more of their resources on creative talent.   New Business League: January 2018 update Campaign India Team Ogilvy and Carat are setting the pace early this year

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