Insiders: What's good for Xi Jinping is good for brands | What does "millennial' even mean? | Digitas rebrands

Plus: Knorr mascots talk to kids about stranger danger | Qantas and STB sign marketing deal | WTF: Helen Keller eyewear

View in web browser   Tuesday, 13 March, 2018 Perpetual presidency in China 'positive for business' Olivia Parker While the West views China's new open-ended presidential term negatively, China insiders told Campaign that marketers should focus on the positive aspects of China's ambitious optimism.   Toward a more nuanced view of Japanese 'millennials' David Blecken A new study splits young people into two distinct groups in an effort to show that 18- to 25-year-olds see the world quite differently to stereotypical millennials.   DigitasLBi rebrands globally to Digitas in a bid to form a more unified network Emily Tan DigitasLBi has rebranded itself to just Digitas following its alignment by Publicis Groupe to its media division and the appointment of new global brand president Michael Kahn.     Unilever's Knorr mascots educate kids on stranger danger Babar Khan Javed Following a call for action after a tragedy, Unilever worked with MullenLowe Rauf to create a socially responsible message that filled a knowledge gap many parents failed to address.   Qantas and STB sign $5 million marketing tie-up Faaez Samadi Deal will see STB and Qantas jointly promote Singapore as a travel destination.   Who will be on China's Digital A-List 2018? Staff Do you see yourself as a digital disrupter, motivator or achiever in China? Maybe you know someone who is? Nominate her or him for our 2018 China Digital A-list!   Editor's Picks Helen Keller is alive and well (the eyewear brand, that is) You may think naming a brand of sunglasses after one of history's most famous blind people is inappropriate. But it doesn't seem to have hurt this Chinese brand.   SXSW: Blockchain, Dan Rather, Darren Aronofsky, more Campaign US is covering the annual event in Austin, Texas.   Briefs: OMG, Jet8, Text100, Track Worldwide A new week means a new compilation of people moves and account wins.   Promoted AdColony collaborates with Integral Ad Science, DoubleVerify and MOAT Staff Writer New developments make AdColony the first in-app video marketplace to be compatible with all leading ad quality measurement partners.   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital360Festival Apr 25 - 26, 2018 Shanghai

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