OTT: Asia's streaming battle | Nike sucks shoppers into game world | Google AdWords latest updates

Plus: Agencies that don't own high-value conversations, risk becoming sub-contractors | The latest moves and wins

View in web browser   Wednesday, 14 March, 2018 Premium The OTT video streaming battle in Asia Helen Roxburgh SECTOR STUDY: Global players are struggling to make inroads in the face of fierce competition from local services.   Nike transports shoe shoppers into a bouncy adventure game Ad Nut An in-store trial in China transforms real people into pixellated avatars in a side-scrolling adventure game.   Who's eating your lunch? Steven Bleistein As the discussion around consulting firms' role in marketing continues to froth, the argument that "consultants can't create anything" may hold less weight than agencies think.     3 ways Google updated AdWords this week Babar Khan Javed Changes impact click-to-message ads, as well as retargeting and calls to action on YouTube.   Briefs: Ogilvy, WE Buchan, OMG, Jet8, Text100, more Keep up with our always growing compilation of people moves and account wins.   Editor's Picks If this form of delivery were real, selling pet food online might be a good business Ad Nut Work from Australia: 'Laptop' for Pet Circle by The Core Agency.   Perpetual presidency in China 'positive for business' Olivia Parker While the West views China's new open-ended presidential term negatively, insiders told Campaign that marketers should focus on the positive aspects of the country's ambitious optimism.   Promoted Pond's location-based mobile campaign an industry champ Staff Writer The interactive campaign educated Indonesian women about the pollution they unknowingly face every day   Helen Keller is alive and well (the eyewear brand, that is) You may think naming a brand of sunglasses after one of history's most famous blind people is inappropriate. But it doesn't seem to have hurt this Chinese brand.   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital360Festival Apr 25 - 26, 2018 Shanghai

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