Fevicol film | Opinion: Measuring ROI in non-digital media | Goafest 2018: Speaker line-up | Appointments: FoxyMoron, Bankbazaar, Amagi

View in web browser   Wednesday, 14 March, 2018 Opinion: Traditional marketing in the digital age Shivakumar Ganesan The author prescribes five steps to measure ROI on non-digital advertising.   Fevicol takes the plunge to showcase its Marine Campaign India Team Watch the film conceptualised by Ogilvy & Mather here   Goafest 2018: Adland to keep calm and do yoga with Baba Ramdev Campaign India Team The speaker line up this year includes Patanjali Ayurved's Baba Ramdev, banker Rana Kapoor, sportspersons Sania Mirza and Jonty Rhodes   Mindshare India further strengthens its leadership team Campaign India Team Strengthens leadership at Mindshare East and m/Six   Karthik Hariharan joins FoxyMoron to lead Bengaluru office Campaign India Team Moves from Leo Burnett Orchard   Bankbazaar.com hires Aparna Mahesh as CMO Campaign India Team Prior to this she was the CMO at FreshMenu   Amagi appoints Deepakjit Singh as CEO Campaign India Team He joins the company from Encompass   Unmetric Engagement Meter: Most viewed on YouTube (1-10 March) Campaign India Team Videos from Pepsi, Dettol, Van Heusen and more...   Editor's Picks MMGB: Nike gets Serena Williams to prove 'there's no wrong way to be a woman' Campaign India Team View the film here   View from Nepal: Long live women power Ujaya Shakya In a monthly column about advertising in Nepal, the author looks at advertising trends in the Himalayan nation   Blog: Rich Kid Poor Kid Sandeep Goyal Millennials are increasingly substituting pretence with practicality. That prompts the author to ask, if so rich, why so poor? If so poor, why so rich?

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