Mindshare win's lion's share in AOY South Asia awards | Japan embraces TikTok: What brands should do | MullenLowe Group hires strategist

Plus: The 10 most disappointing ads of 2018 | The APAC Power List | Top comms mistakes of new CEOs

View in web browser   Wednesday, 05 December, 2018 Mindshare wins lion's share at South Asia AOY 2018 Campaign India Team The media agency racked up 18 wins including South Asia Digital and Media agency of the year; Ogilvy won creative high honours.   What Japan's embrace of TikTok means for brands David Blecken The video sharing platform offers interesting opportunities for those that are willing to take a back seat and let people play.   MullenLowe Group hires APAC chief strategist Faaez Samadi Newly created role will oversee group's consultancy offering.     The 10 most disappointing ads of 2018 Matthew Miller Our listicle-based look at the year in APAC marketing continues with the 10 campaigns that earned our derision.   Premium The Asia-Pacific Power List Robert Sawatzky Presenting the first 25 marketers on the first ever list of Asia-Pacific's 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.   Mover and Shakers: BBDO, Prophet, Iris, Lotame, Zeno, more Keep up on the latest people moves and business wins right here.   Sorrell's S4 Capital confirms $150m MightyHive acquisition Omar Oakes 'The peanut has morphed into a coconut,' Sir Martin Sorrell proclaims as new venture makes second purchase.   Editor's Picks Top 3 communications mistakes of startup CEOs and founders Ray Rudowski And how to avoid them. Plus, why startup founders need to emulate professional athletes.   Hong Kong airlines launches new inflight magazine, +852 Olivia Parker The airline revamps its inflight offering with a new publication named after the city's international calling code, along with fresh meals for economy passengers.   40 Under 40: Beth O'Brien of Colenso BBDO Read about Beth O'Brien and the 39 other impressive members of our 2018 list.   Events Japan/Korea Agency of the Year Awards 2018 Dec 6, 2018 Tokyo   Greater China Agency of the Year Awards 2018 Dec 11, 2018 Shanghai

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