Magna and Zenith forecasts: APAC leading adspend growth | OMG names Korea CEO | Advice for brands wooing China

Plus: Is Ridley Scott WPP's secret VW weapon? | Review the Agency of the Year shortlists: Awards start tomorrow

View in web browser   Monday, 03 December, 2018 Digital fuelling big APAC adspend hike: Magna Staff Reporters Latest forecast significantly upgrades adspend growth for next year, though certain Asian markets will stall.   'Fast-track' Asia to lead adspend growth in 2019: Zenith Staff Reporters TOP OF THE CHARTS: China and India among the nations driving highest growth.   OMG names group CEO in Korea Matthew Miller Company promotes one of its own to lead the market.     Reactions to Marriott's data breach Surekha Ragavan Hundreds of millions of guests have been affected by Marriott's data breach, said to be one of the biggest in corporate history.   Paying tribute to China: How western brands can avoid cultural insensitivity Jiaqi Luo Watching Dolce & Gabbana's blunder, some may infer that China's new generations are hard to please. Not true, if you do it right.   Ridley Scott's RSA 'excited' about possible WPP-VW ad collab Lindsay Stein, Oliver McAteer Is the filmmaker Volkswagen's secret weapon to future campaign triumph?   Editor's Picks Premium Project Me: crafting a 'personal brand' for career success Louise George Kittaka It can sometimes feel that everyone on LinkedIn is competing to make a name for themselves. But what's the best way to build a personal brand without seeming overly self-promoting-and what are the rewards?   Libresse tries to educate dudes with 'Men-struation' campaign Ad Nut A musclebound bro makes the manly argument that guys should know more about women's periods.   40 Under 40: Gautam Mehra of Dentsu Aegis Network Read about Gautam Mehra and the 39 other impressive members of our 2018 list.   Review the shortlists before the first AOY ceremonies this week Staff Reporters See the shortlists for the five Agency of the Year regions and the Network of the Year awards, and find information on attending the awards presentations this week and next.   Events South Asia Agency of the Year Awards 2018 Dec 4, 2018 Mumbai   Japan/Korea Agency of the Year Awards 2018 Dec 6, 2018 Tokyo

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