Plus: Advice for selling cars | Our best video work of 2018 | How locality shapes campaign success
Monday, 10 December, 2018 | | | | | | | | | | | | | | Top watches: Our 5 best videos of 2018 Staff Reporters Inside a client-agency meeting, the weird history of 'Fearless girl', an adland soap opera, a tour of Accenture's HK space, the rantings of a woodland creature, and more. | | | | | | | | | The 'purpose' Asia wants brands to serve: Kantar Olivia Parker When well-meaning campaigns and initiatives filter down from global headquarters they can end up meaning little to local markets. A new Kantar survey explores the issues people really care about in the region. | | | | | | | | | | | |
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