Sunday, 9 December 2018

Dual-CEO role created at Publicis China | Tone deaf: Cannes jury presidents list disappoints | Australia puts tech giants on notice

Plus: Advice for selling cars | Our best video work of 2018 | How locality shapes campaign success
 
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Monday, 10 December, 2018

Publicis Media China puts Zenith, Blue449 under one CEO

Publicis Media China puts Zenith, Blue449 under one CEO

Staff Reporters

Current CEO for Zenith China will transition into a consultant role for the agency.

 
Cannes jury-president list tone-deaf to global diversity calls

Cannes jury-president list tone-deaf to global diversity calls

Robert Sawatzky

24 of 27 upcoming Cannes jury presidents this year now work in the US or UK.

 
Duopoly likely to face stricter scrutiny in Australia

Duopoly likely to face stricter scrutiny in Australia

Matthew Miller

A government review of large digital platforms calls for increased regulation including oversight of mergers, monitoring of advertising and news practices, and enhanced privacy measures.

 
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It's about building experiences, not just selling cars

It's about building experiences, not just selling cars

Faaez Samadi

The lead marketer at Inchcape explains why taking your hands off the wheel when it comes to messaging in the automobile market is often the best way to drive highly prized consumer engagement.

 
Top watches: Our 5 best videos of 2018

Top watches: Our 5 best videos of 2018

Staff Reporters

Inside a client-agency meeting, the weird history of 'Fearless girl', an adland soap opera, a tour of Accenture's HK space, the rantings of a woodland creature, and more.

 
Global vs. local: how locality shapes campaign success

Global vs. local: how locality shapes campaign success

Nicola Eliot, John Williams

BBC's commercial leaders share lessons from Asia-Pacific

 

Editor's Picks

The 5 biggest brand fails of 2018

The 5 biggest brand fails of 2018

Faaez Samadi

Have your best facepalm at the ready, as we continue our year-end review.

 
The 'purpose' Asia wants brands to serve: Kantar

The 'purpose' Asia wants brands to serve: Kantar

Olivia Parker

When well-meaning campaigns and initiatives filter down from global headquarters they can end up meaning little to local markets. A new Kantar survey explores the issues people really care about in the region.

 
Singtel, you owe Frank Capra an apology

Singtel, you owe Frank Capra an apology

Ad Nut

The brand's Christmas film is an unholy mess with a WTF ending, and a sudden snowfall can't fix it.

 
40 Under 40: Emily Poon of Ogilvy

40 Under 40: Emily Poon of Ogilvy

Read about Emily Poon and the 39 other impressive members of our 2018 list.

 
MediaCom deep-dives into China's luxury market
Promoted

MediaCom deep-dives into China's luxury market

Staff Writer

The media agency network followed up intensive research with a white paper and live event.

 

Events

Greater China Agency of the Year Awards 2018

Greater China Agency of the Year Awards 2018

Dec 11, 2018

Shanghai

 
Australia/New Zealand Agency of the Year Awards 2018

Australia/New Zealand Agency of the Year Awards 2018

Dec 13, 2018

Singapore

 
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