Plus: Sinclair opens in Beijing | Dentsu X execs heads to Bloomberg | Diageo presses agencies for more female leadership
Thursday, 06 December, 2018 | | | | | | | | The top stories of 2018 Matthew Miller A tale of workplace harassment, Cathay Pacific's first pitch in 25 years, big changes at WPP, and the rest of the year's most-read news stories. | | | | | | | | | | | | | | | | | | | Digital-assistant voices should be female, says science Heather Andrew, Jeremy Pounder In a world where conversational commerce is set to proliferate, it's imperative for brands to understand the true impact elicited by different voices. Neuro-Insight and Mindshare looked into it. | | | | | The Asia-Pacific Power List Robert Sawatzky Presenting the first 25 marketers on the first ever list of Asia-Pacific's 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific. | | | | | Our 10 favourite ads of 2018 Matthew Miller Our listicle-based look at the year in APAC marketing kicks off with our 10 favourite campaigns. | | | | | | | |
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