Boosting campaign performance with segmentation and reports
The optimization strategy that helps the Georgia Museum of Art track the impact of their messaging.
WHAT'S IN STORE
Boosting campaign performance with segmentationand reports
Like many arts-related organizations and small businesses, the Georgia Museum of Art had a tough time tracking the performance of their campaigns. Despite the challenge, Mailchimp's segmentation and reports features are helping the museum's communications department achieve their marketing goals. For this edition of What's in Store, we traveled to the museum's University of Georgia headquarters to learn how they're using these tools to optimize their marketing.
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