Y&R Beijing moves staff, account to Wunderman | Media networks get their report cards | APAC embraces AI

Plus: GDPR's upsides | The road ahead for digital measurement | Adobe updates cloud search

View in web browser   Monday, 12 March, 2018 Y&R Beijing transfers mainstay Dell account to Wunderman Jenny Chan 陳詠欣 Around half of Y&R Beijing's 50-odd staff have been moved into Wunderman Beijing as part of a global consolidation of the Dell account.   15 media-agency networks get their grades In-depth analysis of Carat, Dentsu X, Essence, Havas Media, Initiative, Maxus, MEC, MediaCom, Mindshare, OMD, PHD, Starcom, UM, Vizeum and Zenith.   APAC marketers most likely to embrace AI: Econsultancy Soon Chen Kang 江欣珍 TOP OF THE CHARTS: APAC marketers are most open to AI and creating personalised experiences for consumers, according to a new report.     How GDPR will be good for APAC brands Alex Sibois The industry has been focusing on the negative aspects of compliance with the EU's sweeping new rules. Lotame's APAC MD sees the following positives.   Premium The road ahead for digital media measurement Matthew Keegan Will 2018 be the year that better governance and technology bring forth workable solutions to the problems facing digital media measurement in Asia?   Adobe Advertising Cloud Search gets a facelift Babar Khan Javed A range of updates targeting user workflows introduces the human element of AI efficiency.   Briefs: OMG, Jet8, Text100, Track Worldwide A new week means a new compilation of people moves and account wins.   Editor's Picks Take Campaign's new survey on gender-equality progress Olivia Parker One year after agency heads signed Campaign's Mandate for Change, we are proud to launch a new survey to gauge the industry's progress toward gender equality.   Amazon or Alibaba? Make it both Faaez Samadi The two platforms serve different ecommerce needs, and brands in Asia need to take advantage of both to reap the rewards, says Lucy McCabe at OgilvyRED.   Open communication draws Panasonic back to SXSW David Blecken The electronics giant's increasingly open-minded approach to innovation is something others can learn from.   Join the Women Leading Change Community Circle Share, learn and network with your peers by joining Campaign's Women Leading Change Community Circle on LinkedIn.   Women Leading Change Awards: Open for entries Enter the change-makers, leaders, achievers and rising stars in media, advertising and marketing before the deadline on 11 April.   Promoted PubMatic's 'two big steps' on transparency, and what's next Robert Andrews Programmatic pioneers weigh in on industry trends and future endeavours.   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital360Festival Apr 25 - 26, 2018 Shanghai

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