View from Nepal: Long live women power | Max Bupa film | MMGB: Nike | Four-day work week?

View in web browser   Monday, 12 March, 2018 View from Nepal: Long live women power Ujaya Shakya In a monthly column about advertising in Nepal, the author looks at advertising trends in the Himalayan nation   Max Bupa presses the need for a health insurance that works everyday Campaign India Team Watch the ad film conceptualised by Contract Advertising here   Four-day week? Independent agencies experiment to reduce overwork Soon Chen Kang Hong Kong-based APV is trying a four-day work week, while Hong Kong Secret Tour gave everyone a month-long sabbatical (in two 'shifts').   MMGB: Nike gets Serena Williams to prove 'there's no wrong way to be a woman' Campaign India Team View the film here   Pick of the Women's Week Campaign India Team Brand activations and films from Renault, Sony LIV, Biba and Mahindra Trucks & Buses   "We want India to be a creative hub": Diana Cawley, Geometry Global Campaign India Team Steve Harding (global CEO), Diana Cawley (Apac CEO), Roshan Abbas and Sukrit Singh addressed the media through a round table in Mumbai   I-Com 2018: Data Science Hackathon calls for gender balanced teams Campaign India Team Organisers hope for 'gender balanced teams'   Editor's Picks Opinion: Different strokes for different folks Carol Goyal On International Women's Day our columnist compares the Malayalam magazine Grihalakshmi cover with the Gap campaign and comments on the audience reaction to a similar situation in two countries   Women's Day 2018: What brands have done Campaign India Team View the work here   Marc Pritchard: I'd like creatives to account for three-quarters of agencies' resources Simon Gwynn Marc Pritchard, the chief brand officer at P&G, has told Campaign he wants to see agencies employ fewer account managers and focus much more of their resources on creative talent.   New Business League: January 2018 update Campaign India Team Ogilvy and Carat are setting the pace early this year

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